Prudential CRES of San Francisco (originally established as Belvedere Associates, Inc. in 1980) was the first commercial real estate firm to pioneer throughout Northern California the business strategy of exclusively representing the interests of commercial and industrial tenants. As such, Prudential CRES acts solely in the interest of the client as an advisor, partner, and team member, without the dual representation and conflicts of interest common among "traditional" commercial brokerage firms. This new approach was in sharp contrast to the traditional strategy of only offering representation services to landlords, owners and developers.

Prudential CRES is a national network of commercial/industrial real estate offices dedicated to providing companies with effective commercial real estate solutions that minimize cost while maximizing value. Using leading-edge tools and methodical research, Prudential CRES provides quality services and comprehensive market knowledge to ensure clients make informed real estate decisions that incorporate the company's business plan and overall growth objectives. Each Prudential CRES professional specializes within their own area of responsibility which is defined by the type of real estate, size, use, value and location. This specialization assures clients receive the most objective market intelligence available.

Prudential CRES in San Francisco is the flagship office for Corporate Advisory Services, where our strength is in providing users and buyers with value-added business solutions, not merely the execution of transactions. Our Strategic Consulting Services Group offers services spanning corporate procurement, organizational development, corporate demographics and facility strategy/ long term planning.